Minneapolis, let’s MIX it up!
We at This Is Folly take our Minneapolis pride pretty darn seriously. Minneapolis is a creativity Mecca blessed with a get-it-done spirit that’s balanced with a crisp, refreshing dose of Northern practicality. We’re ripe for an idea festival à la Aspen Ideas Festival or Chicago Ideas Week. So, imagine our pleasure at being asked to design the brand for MIX, which was unveiled last week at the Minneapolis Downtown Council.
Want to get in the MIX? Check out the website and sign up. The team is working out the details for a 2014 preview and a 2015 festival launch.
Setting the scene
We added a dash of pageantry to Target’s Market Pantry for the holidays with new seasonal packaging. With a wink and a nod, Market Pantry every day packaging is transformed into a holiday stage set festooned with prop-like seasonal illustrations. Created with the folks at Target InHouse and with delightful illustrations from Eight Hour Day, the new packaging will add some holly jolly to your holiday.
(R)Evolution in Design
Pixels with a pulse
2012 Hyundai Motor Group Exhibition Pavilion at the Yeosu EXPO in Korea. Each of the thousands of foam cubes is attached to a stepper motor. The cubes are then programed to create 2d pixelated images in a 3d space. Wow!
This Is Folly had a great time last night at the AIGA (Re)Design show, which recognized excellence in design related to social good and sustainability. TIF partner and MCAD Sustainable Design program co-founder, Holly Robbins, was one of the show judges and was joined for the lively Q&A panel by fellow judge, Natacha Poggio (University of Hartford & Design Global Change) and surprise guest, author and design professor Nathan Shedroff (California College of the Arts).
The panel agreed that sustainable design is the equivalent of “good design” and that all design needed to be measured against an expanded set of criteria that includes sustainability and social responsibility. It was a call to evolve the design industry and soon!
We enjoyed some Summit beer, reconnected with old friends and met some great new friends.
Eerie and mesmerizing. Artist Theo Tagholm uses archival footage and a still photo effect to create perception-altering film sequences.
Awards Show WHEN: October 10, 2013, 6:00 - 10:30 p.m. WHERE: St. Anthony Main Event Centre, 219 Southeast Main Street, Minneapolis, MN 55414. Located on the beautiful, historic riverfront in Northeast Minneapolis known as St. Anthony Main. Join us for the unveiling of our 2013 AIGA (Re)design Awards
Come for the free Summit beer. Stay for the great show. Get tickets today!
One of the This Is Folly partners is one of the judges for the show. We’ll see you there.
En garde! Or on guard!
One of our favorite local architectural follies is the Washburn Park Water Tower. Designed in 1932 by famed Minneapolis-based architect Harry Wild Jones, this amazing Art Deco style landmark features imposing 18 foot tall “Guardians of Health” and is topped by eight giant eagles.
The story goes that Jones was attacked by an eagle while clearing brush at his new home not far from the tower site. He captured the eagle and it was later used by John Karl Daniels to sculpt a likeness for the tower.
September 19th is International Talk Like a Pirate Day!
Don’t be no scallywag landlubber today, me hearties! Ye need te get on board, savvy? No need to hang the jib, now. We’ll give ye a hand. Let’s hoist the Jolly Roger and haul wind. No hornswaggling, mind ye. Give it a go or dance the hempen jig, I say. So let’s splice the main brace and get squiffy! Arr!
Floating bridge by French artist Olivier Grossetête